CertezzaHQ
Internal command center for the WOWBroker Team
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HQ
CertezzaHQ
WOWBroker Team
Market Intelligence
Team-facing dashboard — lock/float advisory, market conditions, treasury trends
Rate Advisory & Market Conditions
Requires FRED + Bridge API keys (saved from Newsletter settings).
Enter your API keys in the Newsletter tab, then click Refresh Data to load market intelligence.
Your Market Update
Review the English issue and approve it. Spanish is translated after approval.
Previous newsletter generator (kept until the new send is live)
Newsletter Generator
South Florida Market Intelligence — step-by-step builder
Issue Settings
Same key used in PropertIQ
Used for Freddie Mac weekly mortgage rate data
Powers AI commentary, tips, headlines, FHA rate lookup, and listing descriptions
Headline Search Focus
Steer the AI headline search for this issue. Edit the focus areas below or leave the default.
Default: market conditions, inventory, new developments, insurance, condo safety, interest rates, notable sales, policy changes
Mortgage Rates — Review & Edit
Edit any values before they go into the newsletter. FHA rate is looked up via AI web search. APR is auto-calculated but editable.
30-Year Fixed (Conventional)
Conventional APR
rate + 0.25
FHA 30-Year Fixed
FHA APR
rate + 0.60
Rates shown are national weekly averages via Freddie Mac PMMS and are for informational purposes only. APR estimates are approximate and include typical fees. Your actual rate and APR will depend on your credit profile, down payment, property type, and lender. Equal Housing Lender. Wil Estrada, MLO, NMLS# 1733286.
Market Stats — Review & Edit
Live MLS data from Bridge API. Now includes closed sales (3 months) for absorption rate and market classification.
Miami-Dade
ActiveMedianAvg DOMClosed (3mo)Mo. Supply
SFR----
Condo----
TH/Villa----
Combined----
Broward
ActiveMedianAvg DOMClosed (3mo)Mo. Supply
SFR----
Condo----
TH/Villa----
Combined----
Headlines — Approve, Edit, or Reject
Each headline is a curated article blurb (2-3 sentences) with source attribution. Accept, edit the text, or reject and search for a replacement. The newsletter needs at least 3 accepted headlines.
Add Custom Headline
Team Content
Add recent closings, client wins, or team updates. These appear in a "Team Highlights" section. Leave empty to skip.
Community & Lifestyle
Local events, neighborhood spotlights, restaurant openings, school news — anything that positions the team as area experts. Leave empty to skip.
Commentary & Tip — Review & Edit
AI-written using your market data, team content, and community picks. Edit freely or regenerate.
Market Commentary (intro paragraph)
Tip of the Issue
Featured Listings — Select Up to 4
Click to select or deselect listings for the newsletter. Listings with photos are preferred.
Newsletter Preview
Issue ready
Copy HTML, or publish & send via AutoIQ.